Beating the Big Boxes: Cases
CNN published two cases of independent retailers surviving and thriving despite hefty big box competition. Their methods are pretty intuitive though: beat them on selection and service. One case involves a wine store while the other involves an electronics store.
Source: brettdalybusiness.blogspot.com
Council to consider smoking ban
Tobacco.org Jun 28 2009 8:11AM GMT
Source: c.moreover.com
Heart Disease Risk Factors - Researchers at Harvard University, Department of Nutrition target heart disease risk factors
NewsRX Jun 28 2009 1:43PM GMT
Source: c.moreover.com
Katie Price holds crisis summit as she turns to her mother for help
Mail Online UK Jun 28 2009 10:14AM GMT
Source: c.moreover.com
Google, Yahoo and Paid Search
Google rarely struggles at anything. And, in the paid search arena, Google is the clear-cut leader. Yahoo posted disappointing second quarter results while Google exceeded expectations. This is partially due to Yahoo losing MSN as a client. Google has been innovative in search targeting and channel expansion while Yahoo has endured some delays.
With that said, both tools can be useful. However, Google allows slightly more precise targeting. And, depending on your niche, it can get expensive. The best way to go is optimizing your site. If you sell "shoes in Buffalo, NY, " just make sure your main page includes those terms in the copy, title bar, and meta description. If so, you should rank pretty well.
With that said, ad words can be a good back up until you rank well. And, some claim companies enjoy superior results if they rank well organically and have ad words. And, more is often better than less (well, according to Yahoo and Google). But, it's worth looking at the return on investment.
Source: brettdalybusiness.blogspot.com
Could Starbury Shoes Change the Athletic Shoe Industry?
Steve and Barry's has unveiled Starbury shoes and clothing. Steve and Barry's is known for having a store full of products that go for under $10. Starbury--Stephon Marbury's line--will go at a "premium" of $10-$15. Now, here's what is neat about this story: not only is he promoting this line, he's actually going to wear this brand of shoes in the games. In fact, the president of the company said he's just going to pull a pair from a Steve and Barry's on gameday.
So, when he hits the courts and is performing as well as anyone with $15 shoes, it seems like it's bound to make a real statement. Will it really hurt Nike and the like? I doubt it, as kids will still crave products that are difficult to get. But, it'll make it easier for parents to show their kids that expensive shoes don't make the difference. And, from checking out some blogs online, people seem to be happy with how these shoes perform. Kudos to Marbury for backing up his endorsement by agreeing to wear these shoes in games.
I've always been impressed with Steve and Barry's. Considering the volume, stores seem to be maintained fairly well and the employees appear relatively happy. And, they've managed to undercut the big boys while providing quality that is certainly no worse than the discount stores provide. Given that everything is offshored anyways, I'll be happy if they succeed and get people to shift their other disposable dollars elsewhere. I just wonder if the big discounters feel threatened yet.
Source: brettdalybusiness.blogspot.com
Studies show a calorie isnt just a calorie
Calorie Lab Jun 28 2009 9:00AM GMT
Source: c.moreover.com
Doctors want the right to pray for patients without fear of reprisal
Mail Online UK Jun 28 2009 9:01AM GMT
Source: c.moreover.com
Vitamin A, Vitamin B Complex Sources and Benefits Posted By : Nick Mutt
Vitamins are essential for your healthy life. There are many types of vitamins- A, B, C, D, E, P and K. In this article, you will find information about the benefits of vitamin A and B. These vitamins are required for the proper growth and development of your body.
Source: www.articlesphere.com
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